Travel Technology Show

I attended Travel Technology Show on Tuesday 10th & Wednesday 11th of February in Earls Court 2. Earls Court being just around the corner from West Kensington, very handy for attending. It will be interesting to see how the event compares with the Technology for Marketing & Advertising also on in Earls Court 2 at the end of the month, as this one is geared at Travel.

Whilst there I tweeted about the conference.

More on others tweeting about the event using the #traveltechshow including Travolution.

Tuesday 10th
09:54;
off to Travel Technology Show this morning. On at Earls Court 2 so 10 min walk away nice.

10:55;
Here's looking at you - how to optimise your search budget. Hopely interesting thankfully short.
[Yes I meant to say hopefully]

11:12;
bit of sucking eggs here. Quality score is king. Landing pages important. Click thru as important as bid #traveltechshow

[in response to 11:12 post on Facebook]
Graeme Lipschitz at 11:17; Yawn. Graeme taught you well then?
Brian O'Farrell at 13:16; taking all the credit are we Graeme? Also covered was account structure and working from the top down to build QS.
Graeme Lipschitz at 13:19; You mean the things I learnt almost 3 years ago?
Brian O'Farrell at 13:25; like I said plenty of sucking eggs. Hopefully the social stuff I'm attending tomorrow will be interesting

11:05;
first presentation, What's new in paid search. Search, Seo & Social #traveltechshow

11:17;
launch new campaign in low season in burst strategy to buy quality score. Not bad stuff, lowers total cost. #traveltechshow.

11:19;
try to generate dynamic unique landing pages for the revelant keyword. #traveltechshow.

11:27;
consider getting affiliates bidding on your brand to deny space to competitors #traveltechshow

11:29;
images & video are coming more into search images will have huge benefits, maybe #traveltechshow

11:34;
eyeball scans are showing changes in search behaviour away from classic F model #traveltechshow

11:39;
according to IDIC 70% of online content will be user generated. Purchase funnel is changing with social media #traveltechshow

11:43;
find the revelant networks, listen to what they're saying, plan how to be useful & engage with them #traveltechshow

11:46;
actively listening tech allows to sweep the web for conversations about your brand #traveltechshow

11:58;
I asked how useful is social media to travel ancillary products. Building reputation by getting users talking about you #traveltechshow.

11:48;
search for social media, there is a creative commons ebook by icrossing #traveltechshow.

11:50;
first question is about twitter and dell case study & ducati is used in answer #traveltechshow.

12:22;
just finished having a chat with the Latitude guys, will look to get them in for formal chat with bosses #traveltechshow

12:42;
CIM have a social media talk, catching the end of Q&A will sit down for the repeat tomorrow seems interesting #traveltechshow

13:09;
bumped into one of our affiliates after CIM event had a chat now off home to do some actual work. Had enough of #traveltechshow.
---
That was it for First Day. Will post more about Day Two which will be more Social Media focused for me.
---
19:28
1st day of #TravelTechShow was interesting enough. Bit of sucking eggs in search budget but useful contact, tomorrow got Social Media events.